MAC Cosmetics II

Hyperreal, Dual Powder

Client:

MAC Cosmetics

Client:

MAC Cosmetics

Field:

Product Launch Video

Field:

Product Launch Video

Agency:

Carbonmoves

Agency:

Carbonmoves

(

2023 - 2024

)

MAC Hyperreal Working with the team at Carbonmoves and 3D lead Kit Chow, we created a film inspired by Japanese peony extract from Niigata. I worked on the opening sequence, following a drifting petal as it transforms into a mountain landscape. It was a chance to explore the shift between delicate floral details and a wider natural world, refining the movement and transition to set the tone for the film.

MAC Hyperreal Working with the team at Carbonmoves and 3D lead Kit Chow, we created a film inspired by Japanese peony extract from Niigata. I worked on the opening sequence, following a drifting petal as it transforms into a mountain landscape. It was a chance to explore the shift between delicate floral details and a wider natural world, refining the movement and transition to set the tone for the film.

MAC 40 A colorful 15-second film celebrating MAC’s 40th anniversary alongside Pride Month. Created with the Carbonmoves team, with 2D animation by Maxime Bousquet. MAC China — Dual Pressed Powder A 10-second product launch film created at Carbonmoves for MAC’s compact powder, intended for digital platforms in mainland China, including Rednote and Taobao.

Credits

— MAC Hyperreal — Tereza Tan Merry Lo Kit Chow Book Nilvong Napat Jiaratanasawat ——— MAC 40 ——— Stratos Efstathiou Merry Lo Book Nilvong Maxime Bousquet —— MAC China —— Chung Chan Merry Lo Wingho Tong Book Nilvong Napat Jiaratanasawat

(Creative Direction) (Account Management) (3D & Motion Lead) (3D & Motion) (3D & Motion) (Creative Direction) (Account Management) (3D & Motion) (2D & Motion) (Creative Direction) (Account Management) (3D & Motion Lead) (3D & Motion) (3D & Motion)