CREED × ROBBi
Product Launch, Brand Collaboration Video
(
2023
)
Working with the team at Carbonmoves, we created a collaboration film for CREED and Red Ant Asia, introducing ROBBi through a world of peonies, fragrance bottles, and CREED’s signature horse. The project gave us room to explore how flowers, fragrance, and a collectible character could come together in one visual story.
I worked on the middle sequence, from ROBBi’s reveal to the transition before the horse appears, shaping the movement to flow naturally into the next part of the film. One of my first projects at Carbonmoves, this film was a collaboration with Kyle Nai and Kit Chow. The project received two awards and a publication feature, and the film was displayed on Oxford Street, London. DFA Awards https://dfaawards.viewingrooms.com/content/feature/292/artworks-10257-creed-x-robbi-collaboration-carbon-hong-kong/
Credits
Carbonmoves Tereza Tan Kelly Chin Kyle Nai Kit Chow Book Nilvong
(Design, Creative Direction, and Production) (Creative Director) (Account Management) (3D & Motion) (3D & Motion) (3D & Motion)
