Sephora Wallbay
Holiday Campaign
(
2024
)
Working with the team at Carbonmoves, I created playful 3D cosmetics and gift-box elements for Sephora’s holiday campaign. The project gave us room to explore festive arrangements, bringing the products together through colour, composition, and movement. We adapted the designs for animated in-store LED displays and printed graphics, keeping a consistent feel across different shelf formats.
A key part of the process was getting the folds and wrinkles to feel convincing, whether in motion or in a still image. Through craft and iteration, we refined these details so they held up in both high-resolution animation and 8K print artwork. The final visuals were used in Sephora stores across Asia Pacific.
Credits
Carbonmoves Chiara Giuliani Avery Liu Book Nilvong Kexin Shi
(Design, Creative Direction, and Production) (Creative Direction) (Project Manager) (3D Design & Motion) (3D Design)
